I’ve mentioned before about my work with The Broadway League administering demographic surveys at various shows. It’s a super cool perk because not only do I get paid (not a lot, but who cares it’s nice anyways), I also get to see the show for free. In an industry where the average ticket price is hovering around $100 (and most of the offerings aren’t worth half that, if you ask me), that’s a pretty sweet deal.
They released their 2014-2015 findings based on the reports that we helped get out and here are some of their findings:
The average age of a theatre-goer is 44. This has been the norm for a while and the industry is constantly trying to find new ways to lower this. If they don’t, the industry will be in trouble because the people who are 44 now are eventually going to die and people need to be recruited to replace them.
68% of audiences are women. Yup, this is another norm. This is why shows are often marketed towards women. They’re the ones making the decisions about what to buy tickets for.
Over 50% bought their tickets online. Someone tell Telecharge to update their mobile presence ASAP.
80% of theatre goers are Caucasian. This is another problem, because soon Caucasians won’t be the majority anymore.
The most popular reported sources for theatre information were Broadway.com (um, tourists), New York Times (the regular theatregoer, and poised New Yorker, checks this site), and Ticketmaster (wait, what? This is just a few sad and confused individuals).
I just thought some of this was cool. There are major issues that the industry needs to work out but I have faith they will. It’s either they figure their shit out or they’ll keep raising ticket prices so that only a handful of tickets need to be sold to cover a show’s running costs and only millionaires can afford them.
Just kidding. Sort of.